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Internationally Sized, Amped With
American Attitude
2006
Dodge Hornet Concept Set to Create a Buzz
Rallye-ready and eager to go, the new Dodge Hornet concept vehicle
is designed to bring to the B-segment market a unique blending of
European sensibility regarding engine size and overall footprint
with an American flair for aggressive attitude and flexible interior
space.
"We wanted the Hornet to be dynamic, nimble, fun to drive, and
have an adaptable space-efficient interior," said Mark
Moushegian, Principal Exterior Designer. "At the same time we
set out to create a vehicle with a uniquely American character to
expand the image and presence of the Dodge brand in Europe and
international markets, especially in the entry-level market."
Video replay of the 2006 Dodge Hornet
Concept world premiere at the 2006 Geneva Motor Show
(Windows Media Player required)
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"We went for a rallye-inspired look — robust, capable, and
most definitely not 'cutesy.' We wanted a distinct 'edge' to the
design. We especially wanted to push the envelope of interior
volume. That's why the Hornet is almost as wide as a C-segment
vehicle," Moushegian continued. Consequently the Hornet's
chunky, wheels-to-the-corner silhouette imparts the fun of assertive
motoring to even the most mundane of errands.
With its wide stance, the Hornet is solidly planted on the road. Up
front, the signature Dodge crossbar grille is set above an exposed
engine intercooler flanked by front brake air ducts and fog lamps.
The raised plateau on the hood features a recessed scoop on the
driver's side to funnel air to the engine air box. Underhood is a
1.6L 16-valve OHC supercharged I/C four-cylinder engine putting out
127 kW (170 hp)/224 N•m (165 lb.-ft.) of torque @ 4000 rpm.
The muscular side view is dominated by the large 19-inch diameter
open-section aluminum wheels designed to show off the
"mechanicals," including the gold-colored brake calipers.
The arching wheel flares and notched sill are complemented by
curving body surfaces that "spear out" into the full front
and rear opposed half-doors which, in section, are quite shallow so
as to maximize the interior space. The framed doors open to reveal
the absence of a B-pillar, while the three-window side glass
terminates in a dynamic wedge-shaped quarter window.
Inspired by the look of fashion sunglasses, all the glass in the
vehicle, including the oversize sunroof, is rendered in a deep
"Blue View" tint which contrasts vividly with the car's
Liquid Silver exterior.
"The idea is that the car would be available in a limited
number of colors," Moushegian said. "The customer selects
the contrasting glass color of his or her choice as an accent."
Inspired by the legendary Dodge Viper, dual "skunk
stripes" in Beryllium Gray boldly traverse the hood, roof,
overhanging rear defuser wing and the liftgate, including the
"sky view" sun roof which offers a panoramic outlook
overhead for both front and rear passengers.
Set in matte metallic gray tiered bezels and grouped under clear
covers, all exterior lamps share a common "mechanical"
style vocabulary that features prominent circular elements plus
"triple orange slice" front and rear turn signals. Similar
repeater lamps are set into the side mirrors which also incorporate
auxiliary rallye lamps. The circular theme is reprised by three-inch
diameter dual exhaust tips propelled through the rear chin spoiler.
"Like the exterior, the interior is geared around young rallye
enthusiasts," said John Sodano, Principal Interior Designer.
"Our intention was to maximize the interior volume by pushing
all interior surfaces to the perimeter of the vehicle as much as
possible. I studied images of space capsule interiors, since they
are designed for high efficiency in a limited space. I wanted the
Hornet inside to have a functional, 'engineered' look, but with
pleasing surfaces and materials."
Extreme flexibility also is central to the sporty interior. The
space-saving foam seats are exceptionally slim but comfortable, with
the striking satin-silver finished aluminum framing deliberately
exposed. Seat bolsters are covered in a smooth, black
urethane-coated fabric while a black, fine-woven textured Pique
cloth is used on the cushion and back inserts. Belts are integral
with the seats.
Good-looking as they are, the seats' real beauty lies in their
adaptability. Both the passenger front bucket seat and the 40-60
three-passenger rear seats fold forward and collapse to the floor to
provide a flat load bed. To facilitate this, the headrests fold
forward to stow between the seat back and cushion. The cabin floor
is covered with an attractive and durable honeycomb-texture rubber.
In addition, the rear seats also flip rearward to stow in back,
flush with the liftgate sill. This position provides for the highest
possible vertical storage behind the front seats. When upright, the
rear seats track rearwards to provide an additional 225 mm of
legroom for rear seat passengers. Accessible to passengers
regardless of the fore-aft seat position, overlong grab bars are
mounted high on each rear quarter and also serve as clothes hangar
racks.
The crisp black and slate gray interior is designed for both style
and utility, with surfaces having a disciplined, space-saving planar
look. The driver's door trim panel, for example, contains a first
aid kit, open storage bin, and a closed case with carrying handle
that can be removed from the car. The passenger door boasts both
open and closed bins plus a longer open bin with bungee cords to
retain stowed items. All bins are removable and can be easily
rearranged to suit each customer's requirements. Moreover, the
designers envision the Hornet as a vehicle that can be easily
customized through the purchase of add-on exterior and interior
parts and accessories, allowing owners to personalize their cars to
express individual needs and desires.
Both front doors also have a hinged storage pocket just above the
remote handle. The driver’s side rear door contains a handy
beverage cooler while the door opposite boasts a fold-out table
module. On all doors, cloth-covered armrests with integral pull cups
are underlined by narrow satin silver moldings while side air bags
are concealed in the Pique cloth bolsters.
Designed to accommodate both left- and right-hand drive, the
modular instrument panel features twin horizontal Pique cloth
wrapover pads divided by a satin silver center stack topped by a
fixed navigation screen with non-glare glass. The pads front shallow
open storage trays directly ahead of the driver and front seat
passenger, with storage for smaller items provided in divided bins
below. The center stack also accommodates large, easy-to-use
entertainment and heating, ventilating and air-conditioning system
controls whose circular elements mimic the exterior lamp detailing,
"because," explains Sodano," we sought to create a
common style architecture for the exterior and interior." Ten
spherical speakers in varying sizes are supplied in the cabin, two
on each front door and three on each quarter panel.
The three-circle, six-gauge delta-shaped instrument binnacle with
attached hood moves with the steering column while the steering
wheel itself features a textured, molded rubber rim and three
"tuning fork" spokes that echo the exterior wheels. A
freestanding cantilevered center armrest "floats" over the
front floor console, pivoting downward to permit unfettered access
to the six-speed manual shift lever during aggressive driving.
Tough, brash and eager to be
off, the Dodge Hornet concept vehicle brings to the competitive
entry-level B-segment market an ideal combination of American fun
and European function.
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